BBI in the News

When you have an imagination like ours, it’s no wonder people take notice. Year over year, BBI brands continue to earn awards and accolades for their quality, utility and innovation. From editors to influencers alike, the BBI proposition is clear: We create products that are regular staples on everyone’s “must have” and “can’t live without” lists.

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Bella Magazine
In the Press
September 17, 2025

Bella Magazine: Alice + Olivia Spring/Summer 2026: Playful Hair for a Colorful Collection

Using a range of hero products—including amika’s The Wizard detangling primer, Supernova moisture + shine cream, Fluxus touchable hairspray, and Top Gloss shine spray—Oropeza and his team crafted sleek center-part braids woven with fabric, finished into polished chignons. Depending on texture, hair was prepped with smoothing balms, blow-dried with the Bio Ionic 10X UltraLight Speed Dryer, and refined with the Bio Ionic 10X Styling Iron. Accessories from Goody and finishing tools from Wet Brush ensured each look was secure, sleek, and runway ready.

Wetbrush Allure
In the Press
September 16, 2025

Allure: Allure Best of Beauty Awards 2025: Best Tools for Hair, Makeup, and Skin

We’ve buffed and blended and combed and curled our way to uncover the ultimate beauty tools that make your hair more polished, your makeup more seamless, and your getting-ready routine much, much easier.

Cosmetics Business Goody
In the Press
August 07, 2025

Cosmetic Business: Goody taps Olympic Gymnast Laurie Hernandez as Brand Ambassador

Hair accessories brand Goody has announced a new partnership with two-time Olympic gymnast Laurie Hernandez as the athlete steps into a brand ambassador role.

The brand, which has offered ‘ouchless’ styling solutions for over a century, has brought Hernandez on board to support both the existing collection and its latest addition: the new Goody Sport range.

Wetbrush US Magazine
In the Press
August 06, 2025

US Magazine: This $10 Hair Brush Is Jennifer Aniston’s Holy Grail for Achieving Silky, Smooth Locks

Jennifer Aniston is renowned for her gorgeous hair, from the iconic ‘Rachel’ bob in her Friends days to her signature lob, layers and length. We finally learned one of the secrets to her flawless hair, and it’s the Wet Brush Pro Flex hair brush!

Ouidad in Elle
In the Press
July 11, 2025

Ouidad / Salon - ELLE: Can One Haircut Really Work for Curls and Blowouts? I Went to Ouidad to Find Out.

With my 2C/3A hair, I started wondering if it was possible to get a cut that worked for both of my worlds: curly one day, sleek the next. I didn’t want anything that would look choppy or uneven once straightened. I wanted shape, dimension, and a little more oomph—especially since my hair had grown so long that my curls started to fall flat under the weight. So, I turned to the experts at Ouidad for a solution.

Beauty Inc
In the Press
March 06, 2025

WWD: LoveShackFancy Goes to the Beach for Fifth Fine Fragrance

LoveShackFancy is introducing its fifth eau de parfum, a solar scent nosed by Gabriela Chelariu of Dsm-Firmenich, which will debut on Sephora’s app on March 20 before entering the retailer’s doors and website, as well as the brand’s own stores from March 21.

Marie Claire
In the Press
January 06, 2025

Marie Claire: Everybody Wants Kristen Bell’s and Adam Brody’s Golden Globes Hair Secrets

To achieve the extra hot, Hot Rabbi vibe, she used Ouidad ACC All-in-1 Leave-In Conditioner. “This eliminates heat damage and frizz and helps my blow-drying and diffusing come out nicer,” she adds. “I also like to use Moisture Lock Edge Control + Pomade to tame any flyaways and give extra definition to your hairline curls.”