Beauty is in the Details
It's not what we do, it’s how we do it. Our brands speak to the needs of consumers because that’s our priority. We don’t chase trends – we identify opportunities in the marketplace and then create products and tools that millions of people rely on daily.
WetBrush changed the hair-care game when it arrived on the scene in 2005 as the first detangler. With an ever-evolving and unexpected canvas for expression, WetBrush products are created with cool designs, interesting patterns, and innovative features that not only detangle, but help both pros and consumers style and manage hair with less pain, effort, and breakage.
Founded in 1907, Goody is an iconic beauty brand that creates innovative accessories and styling tools for your hair. A retro brand that has been trusted for over a century, Goody continues to deliver fresh ideas on accessories that elevate hair styles and promote individual expression.
Bio Ionic is the salon-quality hair tools brand that introduced ions to hair styling. It is “beauty powered by nature.” Infused with proprietary mineral complex formulas that generate Moisturizing Heat™, Bio Ionic's revolutionary heat-styling products create beautiful, long-lasting styles without compromising the health of your hair.
Born from the novel idea to let curls be curls, Ouidad opened its first hair salon in 1984. With breakthrough products and patented styling and cutting techniques, Ouidad is dedicated to giving women the freedom to understand and embrace their naturally curly hair. Its signature line of unique product formulas made of nourishing botanical ingredients balance moisture and strengthen every strand from the inside out, for healthy, manageable, and frizz-free curls.
Disenchanted with the lack of high-performance natural hair products formulated with quality ingredients, Mahisha Dellinger founded CURLS in 2002. The brand was one of the first to carry certified organic ingredients, responsibly sourced from fair trade suppliers. It remains fueled by a passion to connect with curly haired women everywhere and help them live beautifully and remarkably.
Twist by Ouidad knows that if one thing is true, it’s that life isn’t lived in a straight line—and that’s especially the case when it comes to hair. With its dedicated collection of coil-loving products, Twist understands what’s most important is finding products that work just as hard you do. The brand’s shampoos, conditioners, gels, and more celebrate the beauty of versatility and texture—and most importantly, how everyone’s hair journey is just as unique as their curls.
For over 100 years, ACE has created best-in-class performance grooming tools that meet the highest standards of quality, durability, and simplicity. A pop culture classic immortalized by James Dean and Elvis, the ACE back pocket comb went from everyday accessory to American icon. Today, this classic comb along with a complete line of modern, precision-engineered ACE implements are designed for the 21st century guy-on-the-go.
“I get so many compliments on my hair. My coworkers said they don't know what I've done differently, but my hair looks amazing.”
“The only hair ties my daughters love.”
“This is the best brush I have ever used. I can literally whip it through my hair without worry or care and, like magic, my hair looks and feels amazing. Wet or dry. Not kidding. I'll never use any other brush every again.”
“I LOVE Bio Ionic tools! I’m a hairstylist and when it comes to tools this brand is hands down the best I've tried!”
Love the way my curls look and feel now. I am more happy with my hair now then I've been in a long time.